Helping you communicate your vision effectively online
Here's the thing, a website is nothing without content. Strip away everything else and you’ll have something functional, if a bit ugly. Everything else is there purely to enhance the content.
But writing engaging, written content is a real craft, as is understanding how people read webpages.
Digital is unlike any other media. It’s naïve to assume that anyone reads your content in its entirety (including this page), so writing with this in mind is crucial.
Why poor content fails us all
Content is massively underappreciated- it is the very message to your audience yet it is often not properly considered and shoehorned into a solution that is not designed to showcase it correctly.
Commonly made mistakes include:
- Believing that content is ‘easy’
- That anyone could author it
- That it is purely for the client to write
Compared to design, content is boring.
By us taking the time to understand your company and your customers, along with their needs, we can collaborate to produce well written, concise and narrative-driven content which will delight users just as much as a slick appearance.
Our experience of digital writing puts us in good stead to translate your vision into a well balanced and sucessful website.
From vision to
digital friendly words
Effective digital communication is hard and content is at the centre of our process. A discovery period is necessary to determine how to structure your content.
Narratives and Goals
Using copywriting, marketing frameworks and storytelling processes we guide a user through a page so that they understand the intention.
After outlining the goals it must be structured to effectively help the user to understand key concepts with a glance or when reading in more detail.
Working out detail
Working together to generate well-written, concise and compelling copy using our content writing processes in an iterative process.
Anyone can write, but writing good web copy that performs is difficult and time consuming.
Background : The tools of our trade
Using the right industry-standard tools helps us to work together to write content using your knowledge and our experience that will resonate with people.
Post-it notes, pens and plenty of wall space help us to explore ideas with you and your team in an informal way.
Understanding your uniqueness and planning how content is structured, being familiar and easy to discover.
Creating content first simple representations of your website that help to plan and evolve quickly.
Take advantage of powerful AI tools to massively accelerate the creation of larger pieces of copy.
Writing copy for the web is a different skill, with small perfectly formed paragraphs being easier to digest
Small things matter. Managing the micro copy in buttons, links, tab heading etc helps to guide users well.
Having a well defined content writing process turns communication into a core activity
How we can help with content
Effective digital communication is hard and content is at the centre of our process. Discover how to write and structure your content.
Build a page
Duration: 2 day
Focus purely on getting the structure and wording correct on a single page to effectively convey a message, idea or reach an objective.
Define a section
Duration: 1 week
Builds a series of interlinking pages designed to get across a key concept for your organisation. Focussing on information structure and interlinking.
Perform a content audit
Duration: 2 weeks
An extensive look across your entire site, comprehensive reviewing all of your current content and advise on how to fully realise potential
Need help to get your message across?
Your content needs to work for you and your organisation. If you’re not carefully crafting how and what you’re communicating online to try and meet your goals or tell a narrative, then you’re wasting both your users’ and your own time. We can help support and guide you towards structured, concise, purposeful content to generate leads, sales, or engagement.