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Understand, consider, decide, create, monitor, and improve

There's a process that we go through at our digital agency with every website design, online marketing campaign, and software development project. It's made up of 6 essential principles: understanding the problem, considering possibilities, deciding on the best solution, creating the solution, monitoring progress and results, and continual improvement. In this blog post, we'll take a closer look at each principle and explain why they're all so important to the success of your project.


Understanding the scope, scale and end goals of any project is always the first step. You can't solve a problem if you don't understand it fully. That's why we take the time to really get to know you and your businesses first, before we start any work together. We want to make sure that we understand the challenges you're facing and what you hope to achieve.


It's about listening and empathy. Understanding the problem isn't just about understanding the business goals or the technical requirements. It's also about understanding the needs and wants of the audience of the website or product. That's why we always take the time to listen to and learn about your customers. We want to make sure that we understand the needs and how the site or product will be used.


After we understand the problem, it's time to start considering all the possible solutions using the technologies available. This is where we get creative and brainstorm ideas. We want to consider all of the different options and find the best possible solution for you. We don't just consider the technical feasibility of the solution, but also the cost, time, and resources required to implement. We also need to consider how well it solves the problem and whether or not it meets the needs of the users. Finally, we'll consider how easy the system will be to maintain, so that we supply a solution that will not just work at launch but an asset for years to come.


Once we've considered all of the possible solutions, it's time to decide on the best one. We take all of the information we've gathered and present the pros and cons of each solution to you as a proposal. We'll go through each option together, describing the pros and cons. We want you to have the right solution, for you, so we'll work with you to decide, together on the best course of action. We'll also take into account your budget and timeline to make sure that we'll be able to deliver on time and within budget.


After we've decided on the best solution, it's time to start creating. This is where we put all of our experience and expertise to work. We'll take the solution that we've decided on and start to build it. We'll work with you throughout this process, updating as we go and making sure that you're happy with the progress so that the end result meets your needs. We want to make sure that you love the final product as much as we do.


After we've launched the website or product, it's time to start monitoring the progress and results. We'll set up analytics and tracking so that we can see how well it's performing. We'll also keep an eye on the user feedback to make sure that they're happy with the site or product .

We want to make sure that your website or product is successful, so we'll monitor it closely and make adjustments as needed. We'll also work with you to see how we can improve the site or product based on your feedback.


Finally, we want to continually improve the website or product. Even after launch, we'll work with you to make sure that your site or product is the best it can be. We'll add new features, improve existing ones, and make sure that it's always up-to-date.

We want to make sure that your website or product is always improving and growing. Otherwise your website will quickly become stale and ineffective.


Years of experience in digital marketing has taught us that not following these steps leads to a end result that is not fit for purpose, is over budget, is hard to maintain or is quickly out of date.


So that's our process. Understand, consider, decide, create, monitor, and improve. We hope that this gives you a better understanding of how we work and what you can expect when you work with us.


If you have any questions or if you're ready to get started, please don't hesitate to contact us.